Sync Story: BMW/Dennis Lloyd

Ben Homewood

Sometimes, there’s nothing like a good sync to demonstrate just how wide pop music’s net can reach, and that’s precisely what BMW serves up in its new 3 Series campaign.

Featuring Dennis Lloyd’s 2017 smash Nevermind, the spot is airing everywhere except China this year, and its success is the result of some international collaboration at Warner Music Group (WMG).

Bart Cools and Marco Pantuso of WMG’s global A&R & marketing dance department led the charge alongside Warner Music Italy’s ...

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