Sync story: HSBC/Jean-Michel Jarre

Ben Homewood

HSBC has partnered with Jean-Michel Jarre in a new venture that goes far beyond a traditional sync.

The bank has enlisted the French electronic music legend – who has sold no fewer than 80 million records worldwide – to create is new ‘sound identity’. Customers across the world will hear Jarre’s music via marketing campaigns, events, in branch and online. This multi-platform approach is designed to help introduce the new face of HSBC to the world.

Jarre says HSBC is ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...