Sync Story: John Lewis & Waitrose/Bastille

Ben Homewood

We all get a little excitable come Christmas time, and this year’s John Lewis ad – made in partnership with Waitrose for the first time – plays on that idea. Directed by Dougal Wilson, the spot tells the story of a dragon named Edgar, who threatens to ruin Christmas by breathing fire when he gets excited, melting the ice rink, singeing the Christmas tree and so on.

In the background, Bastille’s Dan Smith wraps his pipes around REO Speedwagon’s Can’t ...

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