Sync Story: O2/Joy Crookes

Ben Homewood

You can always rely on an O2 ad for a gentle tug on the heartstrings and a sensitive music placement, and the mobile giant’s latest campaign is no different. 

This time, a tiny, smiling robot accompanies a cast of characters going about their business, delivering help where it’s needed. The voice of South Londoner Joy Crookes is instantly recognisable in the background, as she delivers a soulful cover of You And Me Song, which made Swedish alt rockers The Wannadies ...

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