We could all do with an injection of positivity at the moment, so VanMoof’s vision of a world without pollution is likely to strike a chord.
The electric bike manufacturer’s new Ride The Future campaign features futuristic images of traffic jams reflected in the chrome of a car, which eventually melts away to reveal a bicycle. The theme carries through to the music, which is a cover of Jackie Lomax’s 1969 track New Day by rising Irish singer Lyra.
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial