The new branding debuted on air on Wednesday with the music for it having been recorded at Sunset Sound Studios in West Hollywood where artists including The Rolling Stones, Led Zepplin, Red Hot Chilli Peppers, The Beach Boys, Aretha Franklin, Elton John, Bob Dylan and The Doors have previously recorded.

The project was overseen by Absolute Radio's LA-based creative and publishing director Vince Lynch and involved a production team, which in the past has worked with acts such as Arcade ...