The app will allow advertisers to execute more effective campaigns as also relay a real-time picture back to advertisers in order that they many view the effectiveness of their campaigns.

Bauer Radio digital product and innovation director Bruce Mitchell said the technology helped the company create more compelling content.

"Until now Radio applications have been a one-way listening experience. Our partnership with Screach unlocks the full potential of the smartphone and links it to our broadcast output, so wherever our ...