Speaking at the MIPCOM conference in Cannes, Simmons said, "Make sure your brand is protected. Make sure there are no incursions. Be litigious. Sue everybody. Take their homes, their cars. Don't let anybody cross that line."

On the labels' response to the threat of online piracy, he said, "The music industry was asleep at the wheel and didn't have the balls to sue every fresh-faced, freckle-faced college kid who downloaded material. And so now we're left with hundreds of thousands ...