Global launches 'revolutionary' new advertising platform, partners with major brands
Global has launched a new platform that will give advertisers a single buying point for digital music brands across connected mobile devices.
According to the company, the “revolutionary” new platform, called The Digital Audio Exchange, will give access to a range of music streaming platforms, digital radio brands and audio social networks in one single buy.
Launch advertising partners include Vodafone, Lexus, Costa, eBay, Virgin Media, ASDA, Heinz, Philips, Go Compare, EE, Nandos and 20th Century Fox.
DAX gives ...
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