Toyota will sponsor the virtual singer's first performance in the US, at the Nokia Theatre in LA as part of the Anime Expo 2011 as it rolls out a major marketing campaign including print, TV, digital and social media activity.
A recently released YouTube video of the holographic singer as part of the promotion, notched up in excess of half a million views in just three days.
"Toyota maintains a constant pulse on global trends and influences," said Toyota's national ...
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