Toyota signs up holographic singer as brand ambassador

Toyota will sponsor the virtual singer's first performance in the US, at the Nokia Theatre in LA as part of the Anime Expo 2011 as it rolls out a major marketing campaign including print, TV, digital and social media activity.

A recently released YouTube video of the holographic singer as part of the promotion, notched up in excess of half a million views in just three days.

"Toyota maintains a constant pulse on global trends and influences," said Toyota's national ...

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