Viewpoint: Sammy Andrews on the rise of K-pop and TikTok

I am reading the most fascinating book at the moment. It’s called New Kings Of The World, Dispatches from Bollywood, Dizi, and K-pop, by Fatima Bhutto.

It’s an intriguing look at everything mentioned in the title and some of the pages have made me think a little more widely on the major plays being made across continents right now; be that labels and streaming services clambering over themselves to have a presence and do deals in developing territories, K-pop and ...

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