I hosted a panel recently looking at the pros and cons of building a live career after success on TikTok. Increasingly, we’re seeing TikTok stars launched onto the stage, sometimes ...
Sammy Andrews outlines the increasingly vital role digital agencies play in the industry...
What do you feel separates Deviate Digital from the other agencies?
There is a lot of talk in the music industry about the decline (and ultimately the death) of social networks as routes to market for music or places to build ...
Deviate Digital's CEO guides you through the ever-changing tech world.
In her latest column, Sammy Andrews looks at five big talking points for the year ahead...
Throughout 2022, Deviate Digital founder and Music Week columnist Sammy Andrews guided us through the ever-changing digital landscape. Here, she reflects on the 10 trends that defined life in the ...
There has been much public debate about catalogue across the industry. I’d love to share with you my perspective on it from the agency side, and explain why so many ...
Not content with delivering on his vision to fundamentally change the way payments are made globally, reinvent the way power is harvested and stored, revolutionise energy consumption, batteries, AI and ...
There’s a palpable panic in the air in the UK at the cost-of-living crisis and the potential impact on the music business.
While we need to be concerned about many ...
There’s no doubt about it: some DSPs have come a long way since they were first rolled out many moons ago. But it could be argued that many have stayed ...
When done right, catalogue campaigns have always been helpful for the music business, on various levels. This is something that, in my experience, some companies do well, others appallingly and ...
