AMRA has hired Robin Davies to a newly created role as head of international & general manager.
Based in London, Davies will manage relationships with collection societies, collective management organizations and CISAC, in order to further improve operational efficiency and deepen partnerships. He will work with the digital collection society’s executive team on strategy and business development.
Tomas Ericsson, CEO of AMRA, said: “I could not be more pleased to have Robin on board. I have worked with Robin for a number of years and his operational capability alongside his fundamental understanding of how to apply that knowledge for AMRA in the current and future music industry will further complement our growing team in AMRA in our next phase of growth.”
Davies has experience at PwC where he advised Fortune 500 companies, private equity clients, and startups across technology, media, telecom, and banking industries. During his time at PwC, Davies also led the original AMRA work in designing the separation from Kobalt.
Prior to joining AMRA, Davies worked as VP, head of business operations at Kobalt Music Group. He helped organise the company’s global technology platform to drive automation into Kobalt’s core processes.
Davies added: "I've always been drawn towards AMRA’s relentless determination to bring transparent and data driven technology services to help creators in the music Industry, and I'm now looking forward to supporting AMRA achieve this ambitious goal.”
Davies reports to Ericsson.