Sync Story: Inside Faultline & Lisa Hannigan's Audi placement

Ben Homewood

Fresh from winning a Music Week Sync Award for Best TV Advert with a spot using Dusty Springfield’s Windmills Of Your Mind, Audi return with Send In The Clowns, a campaign that combines beauty with slapstick comedy.

Stephen Sondheim’s titular showtune is repurposed by producer David Korsten (aka Faultline) with vocals from Irish singer Lisa Hannigan.

Ringan Ledwidge directs a film that shows clowns causing chaos on the roads, allowing Audi to showcase its cutting-edge safety technology.

Ayla Owen, head ...

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