'It's a valid business model': D2C firms pick up the pieces from broken PledgeMusic

Andre Paine

D2C platforms have told Music Week they are “busier than ever” following PledgeMusic’s demise.

The online retail landscape changed dramatically following the recent shuttering of PledgeMusic. It is officially still seeking a buyer, though a former exec confirmed all UK staff have been let go.

However, its demise has boosted business at D2C services Townsend Music and Music Glue.

“If clients want a crowd-funding mechanic, then our platform can do that,” said Bruce McKenzie, Townsend sales director. “For any artist ...

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