"The demand is ceaseless": The Kingdom Choir ready for charts success after Royal Wedding success

In the new edition of Music Week  we speak to the Kingdom Choir and their campaign team about the impending release of their debut album, Stand By Me, due October 26 via Sony Music Commercial Group.

As the first gospel choir to ever sing at a British Royal wedding, the group became a global brand virtually overnight after being watched by 29.19 million people in the UK and an estimated two billion worldwide.

Also watching them on TV that day was talent manager Professor Jonathan Shalit OBE, chairman of the InterTalent Rights Group, who saw the choir’s potential. Together with the help of Shalit and co-manager Naomi Everson, the choir scooped a record deal and have been inundated with attention ever since.

“The demand is ceaseless,” Shalit told Music Week. “Every day we’re getting requests from all over the world. Everyone who’s having a personal family event.”

At least Stand By Me will work towards satisfying that. Their debut is a collection of well-known and loved songs, including the title track, arrangements of Beyoncé’s Halo and Coldplay’s Fix You, and a couple of gospel standards in Amazing Grace and Something Inside So Strong. There’s even a Christmas tune – Hark! The Herald Angels Sing.

Far from a one-off outing to capitalise on a unifying national moment, Phil Savill, MD of Sony Music Commercial Group, confirms the major sees the choir as “long-term artists” going as far as to confirm that, “there will be an album number two and three.”

“My ambition for all my clients is to conquer the world,” says Shalit. “But these people come together to rehearse every week because they love spreading the gospel. They don’t come together to be treated like pop stars. Some of them have no ambition to conquer the world.”

Speaking to Music Week, the Kingdom Choir’s conductor Karen Gibson confirmed that while life since the Royal Wedding has been “overwhelming”, they’re working hard to keep their feet on the ground.

“It’s still early days,” said Gibson. “It’s a short time out of our lives. I still go to Asda. In any case, I don’t want to get used to it. It’s a privilege and an honour.”

Subscribers can read the full feature, including in-depth campaign plans, here.

To subscriber and never miss a music biz story, click here.

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...