Tastemakers: What's London In Stereo's Beth Sheldrick listening to this week?

Make do and spend Beth Sheldrick

DJ and online editor of London In Stereo Beth Sheldrick on Amaarae's Spend Some Time.

A truly multi-faceted artist, Amaarae is the Ghanaian singer, songwriter, producer, and sound engineer we can all aspire to be. Her quote, “My talents as a human far exceed my ability to sing sexy songs,” is refreshing and I can’t help but imagine the words printed on a poster on a young teen’s wall as she wonders where her place is in the world.

Armed with strong progressive, lyrics, a sharp buzz-cut and recognition from Vogue, Amaarae has all the makings of a true icon for the modern age.

It’s fitting, then, that her single Spend Some Time is a nod to the disco divas of the ’70s – think Donna Summer and Diana Ross – accompanied by a video with sensual solo vignettes and a neon club scene where the women dance the night away. Amaarae calls it “a light-hearted and sexy take on friendship and intimacy”.

Amaarae is a peaceful yet powerful force and her uplifting energy has carried through her debut EP Passionfruit Summers and solidified itself in Spend Some Time. Her voice is assertive and alluring with a touch of fierce femininity – she’s my kind of pop star.

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...