DJ and online editor of London In Stereo Beth Sheldrick on Amaarae's Spend Some Time.
A truly multi-faceted artist, Amaarae is the Ghanaian singer, songwriter, producer, and sound engineer we can all aspire to be. Her quote, “My talents as a human far exceed my ability to sing sexy songs,” is refreshing and I can’t help but imagine the words printed on a poster on a young teen’s wall as she wonders where her place is in the world.
Armed with strong progressive, lyrics, a sharp buzz-cut and recognition from Vogue, Amaarae has all the makings of a true icon for the modern age.
It’s fitting, then, that her single Spend Some Time is a nod to the disco divas of the ’70s – think Donna Summer and Diana Ross – accompanied by a video with sensual solo vignettes and a neon club scene where the women dance the night away. Amaarae calls it “a light-hearted and sexy take on friendship and intimacy”.
Amaarae is a peaceful yet powerful force and her uplifting energy has carried through her debut EP Passionfruit Summers and solidified itself in Spend Some Time. Her voice is assertive and alluring with a touch of fierce femininity – she’s my kind of pop star.