7digital renews musical.ly agreement, acquires FlowRadio

7digital renews musical.ly agreement, acquires FlowRadio

B2B digital music and radio services company 7digital has renewed its agreement with social video network musical.ly.

The new contract doubles the number of territories in which 7digital will provide access to music for the musical.ly service, extending its reach from 30 to 60 territories around the world.

The company has also signed a deal with French startup Ubithings SAS to power a subscription streaming service for an initial term of three years.

“We believe the future of a broader digital music industry is in adapting to new modes of consumption – whether that is through apps like musical.ly where users share and engage with music, or by tapping into the connected home and using new interfaces to ensure music fits easily into consumers’ busy lives,” said Simon Cole, CEO of 7digital.

In addition, 7digital has agreed to acquire the FlowRadio technology, platform and customers from Imagination Technologies Group plc. FlowRadio is an internet radio aggregation service which offers instant access to over 25,000 stations worldwide. 7digital signed an agreement in 2015 to license the FlowRadio technology and platform internationally on behalf of Imagination.

“The acquisition of FlowRadio ensures we have access on our platform to live streams and listen-again content from every major world radio station, enabling us to support and deliver seamless listening experiences to consumers, in-car and as part of the connected home,” added Cole.

As part of the acquisition, 7digital will be acquiring responsibility for three staff and all current contracts from IMG. 

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