Facebook has been busy signing licensing deals with labels over the past year. But now one of the majors has come calling for its top talent: Warner Music Group has recruited Jess Keeley-Carter from the social media giant.
Keeley-Carter has been named senior vice president of global digital marketing, recorded music for Warner Music Group. Based in London, she will report to Jeremy Marsh, who was recently promoted to the role of chief global marketing officer, recorded music, WMG.
Keeley-Carter, who joins the major on January 14, oversaw Facebook’s label partnerships for Europe, the Middle East, and Africa. In her new post, she becomes part of Warner’s central team of marketers, which works with the company’s labels around the world to create cross-territory strategies for artist campaigns. The company is currently enjoying global success with The Greatest Showman, while Ed Sheeran was the biggest-selling artist in the world last year.
“Jess is one of the most forward-thinking, creative young execs at the intersection of entertainment and tech,” said Marsh. “She has genuine insight into how fans share, influence, and evangelise so that great music cascades across the globe. In today’s environment, it’s essential that we take a worldwide view of an artist’s career from day one. Jess will be an invaluable addition to our talented central marketing team, which is a powerful catalyst in igniting the passions of fans everywhere.”
She has genuine insight into how fans share, influence, and evangelise
"I am extremely excited to be joining Warner at such an important time in the ongoing transformation of the recorded music industry,” said Keeley-Carter. “Not only is its roster of talent world-class, but the people who work to support it are some of the most dynamic and forward-thinking executives in the business.
“Breaking and sustaining an artist’s career across an ever-changing digital landscape is complex, requiring a smart combination of global oversight, local expertise and real-time coordination. I look forward to working with Warner’s talented international teams to harness this and drive the continued global success of the artists they represent. Thank you to both Jeremy and Max Lousada for this wonderful new opportunity.”
While at Facebook, Keeley-Carter worked closely with labels across the industry to help build global social media followings for artists. She previously worked for Universal Music Group for eight years, first in the UK as global digital business manager and then at Universal Music Australia as senior director of digital strategy.