YouTube director of urban music Tuma Basa on how the UK can up its rap game...
“Deno is an Eritrean rapper coming up in Britain, Semtex introduced us at Wireless a few years ago and I remember meeting his mum backstage. The Weeknd was headlining, he’s Ethiopian/Canadian. Deno’s mum said he’d seen The Weekend on TV and thought, ‘I can do this’. And as a result of those successes, it becomes less risky.”
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