'How can we take a gig and make it better?': O2's senior sponsorship manager Sam Slee on data strategy

Ben Homewood

Ahead of his appearance at the Music Week Tech Summit, O2's senior sponsorship manager Sam Slee opens up about digital activation...

The revolution is upon us. With 5G, augmented reality, VR and more looming on the horizon, the gig-going experience is set to enter a new realm. Sam Slee, who appears on the Next Generation Fan Engagement In Live Music panel, is responsible for digital activation and data strategy for O2’s broad spectrum of sponsorship projects. Here, he tells Music ...

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