PR and promotions executives have spoken to Music Week about how artists’ campaigns have been transformed as a result of the Covid-19 pandemic.
Even acts that do press ahead with a release will face huge issues in trying to promote new music via press, TV and radio during the lockdown.
Wasted Talent titles Kerrang! and Mixmag both suspended publication for three months because of the uncertainty surrounding the distribution of print magazines.
“It’s a challenging time,” said Virgin EMI director ...
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial