Let it be: Inside Spotify's spoken word strategy

Ben Homewood

Spotify execs discuss the magic of the Who We Be Talks podcast...

Why is now the right time for the Who We Be podcast?

James Cator, head of podcasts, EMEA: “It’s a reflection of broader audio habits, people are trying to get less screen time. The chance to hear stories and what drives artists is what people are looking for right now. Everyone wants to make podcasts and artists want to tell a story.”

Safiya Lambie-Knight, lead, urban, artist & ...

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