Music Week Awards 2020: Catalogue Marketing Campaign

Mark Sutherland

This year, BMG took home the Catalogue prize for their hugely successful work with Kylie Minogue. Dan Baxter (SVP, UK catalogue recordings) and Gemma Reilly-Hammond (VP, UK marketing) talk us through the winning campaign...

How does it feel to win the award? 
Dan Baxter: “We are absolutely delighted to receive this year’s Catalogue Marketing Campaign award, particularly as the standard of each finalist’s campaign was so high. Kylie’s team at BMG comprises both frontline and catalogue and we are extremely ...

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