Few names are as synonymous with Black music success as Obi Asika, whose career rocketed from booking student club shows to founding his own companies, launching the Afro Nation festival, and spells at WME and UTA. Speaking exclusively to Music Week about the newly minted agency arm of The Malachite Group, the exec – who has worked with Wizkid, Tyla and more – discusses the benefits of collaboration, “bullshit” misconceptions about the African market and why “sometimes, when the ...