With its AI-powered forecasting of ticket sales, Gotobeat is expanding into arenas and festivals

Traditionally, promoters have broken bands and sold out new artists’ shows by acting on instinct – but now data is revolutionising the live sector. 

By combining AI technology with human expertise, live entertainment company Gotobeat aims to reduce risk by forecasting demand for a show. So far, around 90% of the start-up’s gigs have sold 70% or more of their capacity.

“We book the artists, sell ...