'There are endless opportunities': How artists are embracing Twitch

How many new acts get to play to half a million people?

Well, rising pop-Americana duo The Luck did, via the magic of live streaming platform Twitch. No wonder they’re being credited with the “lightbulb moment” that has helped make the company ever more attractive and effective as an artist promotion tool. Owned by Amazon subsidiary Twitch Interactive and launched in 2011, Twitch has made its primary mark as a streaming video game portal. The company claims average daily visitors ...

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