Believe acquires distributor Groove Attack

Believe acquires distributor Groove Attack

Believe & Tunecore Group have acquired independent distribution company Groove Attack.

The European distributor’s subsidiaries include Rough Trade Distribution, GoodToGo and Justbridge. 

Groove Attack’s roster of artists includes Farid Bang, Fettes Brot, Rin, Philipp Poisel, Curse, Raf Camera, Miami Yacine, UFO361 and Alligatoah. It provides distribution and other services to labels such as Chimperator, KMN Gang, Grönland, Indipendenza, Trailerpark, Play It Again Sam, Mascot, Division, BMG, Out Of Line, Domino. 

Frank  Stratmann,  general  manager  of  Groove  Attack, said:  "We  have  found  the  ideal  partner  for  our artists, labels and our team. Believe's focus on new distribution and artist marketing channels will improve our capabilities enormously and I am particularly looking forward to further consolidating our market position, together with Thorsten Freese and both our teams. United we are stronger, will be able to take our leadership in innovation to new levels in Germany and internationally; I am very excited about our future and what this alliance will empower us to do in furtherance of our mission to always best serve our artists and labels."

Thorsten Freese, general manager of Believe Digital, added: "Our mission is to best serve artists and labels with the most care, fairness and transparency. In this age of rapid digital transformation, we are always looking at developing the best teams in the industry who are experts in their genre of music and showing the utmost care to artists and labels. 

“The Groove Attack team has long proven it is the best team to develop hip-hop artists in Germany, while Rough Trade Distribution has a great track record in breaking rock & pop artists and has built the best distribution set-up for local and international labels. Combining those capabilities with Believe’s digital expertise and international presence will allow us to provide a very unique service offering.”

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