Indie distribution and marketing specialist InGrooves Music Group has entered into a new partnership with Australian indie music brand OneLove Music Group.
Now in its 15th year, OneLove works with artists from the EDM scene on promotion, touring licensing and recording. Now, with a renewed focus on artist development, the company has expanded into publishing and management and is currently launching a raft of new imprints - working in conjunction with artists directly - led by an all new A&R team.
OneLove general manager Ant Celestino said of the deal: "Our move towards creating a hub for artist development means more interaction with artists’ rights, and that shift requires an update of the way we work with a distributor on a global level. Efficient digital delivery, trending models and world class label services are now essential tools at artist, executive and management levels, and a partnership with a top tier music company like InGrooves provides that support perfectly.”
As part of the new deal, OneLove will be able to leverage InGrooves’ expertise develop campaigns to bring its music to existing and new fans.
“Our global team is very excited to add OneLove as an InGrooves partner and begin working with them as they embark on the next chapter in the development of their business,” said Rick Butterworth, Manager SEANZA, InGrooves.
Amy Dietz, general manager and EVP, InGrooves, added: “The OneLove team has built an extremely successful brand through passion, focus and determination. We Iook forward to the work we can do together taking the success of their brand and artists to the next level.”