'We want to create long-term relationships': Andy Musgrave on Supernature's artist services launch

Andre Paine

AJ Tracey’s manager Andy Musgrave has launched an artist services company off the back of his success with the UK rapper.

Having steered the former Music Week cover star to a platinum single as an independent artist, Musgrave aims to build Supernature into a digital distribution service for developing acts.

“I’ve hit my stride, as AJ has, in the streaming world,” said Musgrave, director of Supernature. “You can really build an independent artist business around streaming. The company can be ...

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