Wireless Festival has today (June 20) joined forces with Melody VR to give fans around the globe the chance to watch its performances live in virtual reality via the new MelodyVR mobile app on their smartphones.
The live Wireless broadcast will take place on July 5 –7, with the bill featuring a host of top artists including Cardi B, Travis Scott, A$AP Rocky, Stefflon Don and Migos.
An official press release stated: “With MelodyVR’s unique ‘Jump Spot’ technology the audience are fully in control, able to move themselves from the photo pit, to the side of stage, to the crowd, at the touch of a button.”
Additionally, in what is being heralded as a world first, the backstage area will allow fans to virtually step into a specially created VR space, where they can ‘hang out’ with some of the biggest names at the festival, in VR.
The new development will also make MelodyVR’s existing catalogue of shows – including Post Malone, Wiz Kahlifa, Sigrid, The Chainsmokers, Kiss and Bebe Rexha – more accessible and available, a move the company says will dramatically increase “the potential audience for this ground-breaking viewing experience.”
The MelodyVR App is available on Oculus Go, Samsung Gear and coming soon to Android & iOs.
Speaking about the launch, Anthony Matchett, CEO and founder MelodyVR said: “Imagine a situation where even if you didn’t get a ticket for the show itself there was another way in? That’s what this partnership means and it’s transformative. It is not about replacing the magic of experiencing live music or the festival vibe in person, but to offer an exciting alternative - and the team at Wireless and Festival Republic have the vision to work with us to deliver just that. Wireless has always been forward thinking and for their audience the connection between technology and music is a perfectly natural one. It’s a pleasure to be working together and using this sold-out event as a launch platform for our new mobile app experience, opening up the exciting potential of VR to a bigger audience than ever before.
Melvin Benn, MD of Festival Republic added: “Wireless Festival has cemented itself as the leader in the festival market, selling out in less than 24 hours the past two years. This festival first collaboration with MelodyVR is taking Wireless to a global audience, giving all fans the chance to be there whilst bringing together ground-breaking technology with a tech savvy music loving audience”
The pioneering partnership follows the Liam Payne live-streamed show that MelodyVR staged and broadcast in December 2018.