Ticketmaster has announced a first-of-its-kind partnership with food, drink and merchandise ecommerce platform Preoday.
Preoday will be integrated with Ticketmaster services to clients in the UK, Europe, Australia and New Zealand, enabling the ticketing giant to offer venues new online tools to manage fans’ experience at live events.
By integrating with Ticketmaster’s online platforms, Preoday allows fans to order their food, drink and merchandise online via the Ticketmaster website or app, avoiding lengthy queues at live events.
“This partnership with Preoday signals a huge milestone in our strategy which is focused on delivering innovative solutions for our clients, whilst improving the event going experience for fans,” said Ticketmaster president Mark Yovich. “We look forward to working with Preoday to pioneer this service across our international markets.”
Ticketmaster’s says its partnership with Preoday will deliver customer insights to venues with detailed consumer analytics, allowing venues to target exactly what will provide customers with a better event experience and provide a superior service to fans.
“Preoday’s mission is to help venues innovate and transform their online and mobile offerings and, through ecommerce, create the best possible event experience for fans," said Preoday CEO Andrew White. "We are delighted to play our part in supporting Ticketmaster’s digital journey across a great number of venues and geographies. Ticketmaster is renowned for its innovation and leadership in bringing new services to market and we are glad to have been selected for the journey.”