WME has announced the promotion of Sara Williams to head of music marketing.
Nashville-based Williams, who will oversee the agency's music marketing team of more than 20 people, joined WME’s music marketing team in 2019 and has led strategic efforts for clients including Luke Combs, Duran Duran, Zach Bryan, Puscifer, Kane Brown, Jason Isbell And The 400 Unit, Coheed And Cambria, and Weezer.
She will now report to WME's global head of music Kirk Sommer.
“Since joining WME, Sara has been an inspiring and trusted presence, built terrific relationships across the agency, and brought fresh thinking to our artists’ touring business,” said Sommer. “She is a natural fit to run our music marketing group and we’re excited to continue growing this offering under her leadership.”
With a roster as unparalleled as WME's, this is an exciting time to grow our department and elevate the strategic work our team does
Sara Williams, WME
Before joining WME, Williams led the marketing department at AEG Presents Rocky Mountains in Denver and started her career in radio marketing and promotions.
"I'm incredibly grateful for the opportunity to take on this role and expand on the exceptional foundation our world-class marketing team has built across the globe," said Williams. "With a roster as unparalleled as WME's, this is an exciting time to grow our department and elevate the strategic work our team does to connect our clients with their fans.”
Levi Jackson, who previously oversaw WME’s music marketing division, has moved onto WME’s brand strategy team as VP, music reporting into group head Robbie Henchman.
Jackson will continue to work across music marketing. He will serve as a bridge across groups, creating greater connectivity between brand strategy and music, and further developing this area of business for WME clients.
