Bob Shennan, director, BBC Radio and Music, has told Music Week that the BBC Sounds app can be “transformational” for radio listening.
BBC Sounds offers a ‘one-tap’ listening experience for live and on-demand radio, music and podcasts. It will receive a major marketing push as exclusive content is rolled out this week.
Shennan noted that the smartphone has become a “powerful platform” for broadcasters and DSPs. RAJAR’s Q3 figures show that 36% of under-25s listen to live radio via a ...
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