Oasis campaign hots up once again as new film trailer is released

Oasis campaign hots up once again as new film trailer is released

A new trailer has been released for Oasis: Don’t Look Back In Anger, the upcoming documentary charting the band's 2025 reunion tour.

The film will receive its world premiere at Venice Film Festival next month, prior to opening in UK cinemas on Wednesday, September 9. A London premiere is also rumoured for September 7. 

Across the US and Canada, it will open in cinemas and select IMAX on September 11, before streaming exclusively on Disney+ internationally. Special limited IMAX Early Access Screenings will also take place in the US and Canada on September 9.

The two-hour documentary from Magna Studios and Sony Music Vision has been created by filmmaker Steven Knight, creator of Peaky Blinders, and directed by Dylan Southern and Will Lovelace.

The film is an unapologetically uplifting account of the biggest musical event of 2025

Featuring "unprecedented access and never-before-seen footage", the film is presented in association with Sony Music Entertainment UK and includes rehearsal, backstage and onstage access as well as the first joint interview with Noel and Liam Gallagher in more than 20 years. 

“Oasis: Don’t Look Back In Anger charts Liam and Noel Gallagher’s triumphant reunion tour, Oasis Live ‘25, one of the most anticipated rock ‘n’ roll comebacks of our time," reads an announcement. "The film is an unapologetically uplifting account of the biggest musical event of 2025, capturing the experience and emotions of the band and their fans across the world."

Producers are Sam Bridger and Guy Heeley. Executive producers include Kate Shepherd, Marisa Clifford, Davud Karbassioun, Tom Mackay, Krista Wegener, Thomas Benski, Isabel Davis and Tim O’Shea, with Oscar-winning sound mixers James Mather and Tarn Willers, cinematographer Haris Zambarloukos, and editors George Cragg and Martina Zamolo leading the creative technical team. 

We saw the ticket stats, we were watching what was happening and the demand was way beyond our expectations

Alec McKinlay, Ignition/Big Brother Recordings

Oasis Live '25 was the biggest concert launch ever seen in the UK and Ireland, with over 10 million fans from 158 countries queuing to buy tickets. The 41-date comeback, which marked the band's first live shows in 16 years, also spanned stadiums in North America, Asia, Australia and South America. 

Speaking exclusively to Music Week last year, Oasis co-manager Alec McKinlay said: “Probably the biggest and most pleasing surprise of the reunion announcement is how huge it was internationally," he said. "Honestly, we knew it would be big here, and that doesn’t take much intuition. But looking outside the UK, we knew they had a strong fanbase, we did all the stats. We were quite cautious about what that would mean when it came to people actually buying tickets but we were just bowled over by how huge it was.

"We could have sold out half-a-dozen Rose Bowls in Pasadena and probably eight MetLife stadiums in New York in a day. We saw the ticket stats, we were watching what was happening and the demand was way beyond our expectations.”

Big Brother Recordings GM Clare Byrne and head of creative and retail marketing Sarah Mansfield also detailed the "massive" impact Oasis' comeback has had on the band's streaming numbers.

"The streaming pick up was absolutely massive; streams went up 750% in the hour following the tour announcement and there were over 11 million Oasis streams on the day the tickets went on sale," Mansfield told Music Week last year. "There was a 300% increase in Alexa voice requests on Amazon Music and their audience on socials spiked 20-30%, with Instagram up by 70%.

"We’re working really closely with all the partners, both digital and physical, to make sure that we’re making the absolute most of it that we can and doing as many industry firsts as we can across all of the platforms, doing things that you wouldn’t have seen Oasis necessarily doing before.”

The Britpop legends currently have in the region of 46 million monthly listeners on Spotify – more than double the total they had prior to the tour kicking off in the summer of 2025.

Big Brother Recordings/Ignition general manager Byrne elaborated on how they were able to take the band's success on streaming platforms to a higher level.

“Part of it is being really proactive," she said. "We see a lot of organic pick-up on tracks and we really try and amplify that wherever we can, be it on the socials, other platforms or with retailers. Oasis are referenced by artists across many genres and we’re always seeing covers by current artists.

"Obviously, Noel and Liam have both had incredibly successful solo careers and played Oasis tracks in their sets, so we consistently see that interest in the catalogue is building. The core focus is for us to keep driving discovery and spotlighting the tracks that fans are less aware of.”

Before the tour began, Oasis and Big Brother Recordings triumphed in the Catalogue Marketing Campaign category at the 2025 Music Week Awards following the No.1 success for the 30th anniversary edition of Definitely Maybe.

PHOTO: Simon Emmett



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