Sync Story: Fiat/Lizzo

Ben Homewood

This year, Lizzo’s single Juice has been pretty much inescapable, so it was only a matter of time before it scored a big sync.

Now, thanks to Fiat, it has. The 120-year-old Italian car giant debuted a colourful new campaign for its iconic 500 model this summer, and Juice’s punchy rhythm provides a fitting soundtrack to a spot that celebrates individuality.

With the tagline ‘Don’t Put Me In A Box’ the ad also allows customers to redeem a voucher for ...

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