This year, Lizzo’s single Juice has been pretty much inescapable, so it was only a matter of time before it scored a big sync.
Now, thanks to Fiat, it has. The 120-year-old Italian car giant debuted a colourful new campaign for its iconic 500 model this summer, and Juice’s punchy rhythm provides a fitting soundtrack to a spot that celebrates individuality.
With the tagline ‘Don’t Put Me In A Box’ the ad also allows customers to redeem a voucher for ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial