D Double E and production duo Star One have teamed up to soundtrack Ikea’s Christmas campaign. The grime legend’s Fresh N Clean (Silence The Critics) booms out over the new ad, underlining the genre’s ever-increasing impact on mainstream culture.

“Star One and I feel really proud, and to have D Double E voicing a campaign with Ikea is mindblowing,” says the producers’ manager Cian Davis.

Music supervisors Theodore worked with agency Mother London on the ad, and Theodore’s Arnold Hattingh ...