D Double E and production duo Star One have teamed up to soundtrack Ikea’s Christmas campaign. The grime legend’s Fresh N Clean (Silence The Critics) booms out over the new ad, underlining the genre’s ever-increasing impact on mainstream culture.
“Star One and I feel really proud, and to have D Double E voicing a campaign with Ikea is mindblowing,” says the producers’ manager Cian Davis.
Music supervisors Theodore worked with agency Mother London on the ad, and Theodore’s Arnold Hattingh ...
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial