'There's a boom for TV soundtracks': Artists see streaming spikes from syncs on hit series

Andre Paine

Labels and publishers have spoken about the “significant” impact from the wave of sync-friendly hit TV shows currently airing.

As well as ITV2 reality show Love Island, dramas such as Killing Eve, The Handmaid’s Tale and Big Little Lies are providing a high-profile media platform.

“They’re extremely significant, we’re in a golden age of television,” said Rich Robinson, EVP, sync and creative services, Warner Chappell Music.

“Those key moments where music is integral really cut through, that’s arguably why [TV ...

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