Whynow has hired former PRS For Music CFO Laura Golding as senior finance director, as the company continues to expand its international business.
Founded in 2019, Whynow is a community-focused platform blending merchandise for artists, digital music journalism and documentary production.
Based in the firm's London office and reporting to chief financial officer Eric Chappel, Golding brings more than two decades of experience spanning finance, governance and business strategy.
"Laura is an outstanding addition to our team," said Whynow founder and CEO Gabe Jagger. "She brings exceptional financial expertise, deep knowledge of the music industry and extensive board-level experience at a time when whynow is entering an exciting new phase. Having someone of Laura's calibre helping shape that journey is incredibly valuable and we're delighted to welcome her to Whynow."
I was really drawn to Whynow's ambition and the way it brings together media, music, commerce and culture in new and innovative ways
Laura Golding, PRS For Music
Golding joins Whynow following more than eight years at PRS, where she served as CFO and played a key role in helping the organisation achieve record revenues and distributions. During her tenure, she also worked closely with industry partners and joint ventures, helping strengthen collaboration across the wider music ecosystem.
"I was really drawn to Whynow's ambition and the way it brings together media, music, commerce and culture in new and innovative ways," she said. "It's an exciting time to be joining the business, and I'm looking forward to working with the team to support its continued growth and help build the strong financial foundations that will enable the company to realise its long-term ambitions."
Golding has also been appointed as an independent board director of The Ivors Academy. Her previous non-executive board experience includes PRS PPL Ltd and the Network of Music Partners (NMP).
