Doritos and Rihanna deliver augmented reality music experience

Back in 2009 the snack brand developed an innovative augmented reality experience that provided visitors to wwwdoritoslatenight.com with a virtual live music performance from Blink 182 and Big Boi.

The new 2010 campaign is centred around the debut release of the track Who's That Chick? by David Guetta featuring Rihanna. The online promotion uses 360? camera technology, enabling fans to interact, manipulate and direct the accompanying music video by holding special-edition bags of Doritos in front of a web cam.

...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...