This will mark the first revenue-sharing arrangement between an internet search engine and international music company in China ,and both parties have also agreed to explore developing advertising-supported music download services.

The deal will see Chinese repertoire from EMI's Typhoon Music joint venture company being made available for streaming, at no charge, to all users of Baidu. Consumers will be exposed to internet advertising while listening to the music and EMI and Baidu will share the revenue generated.

Baidu will ...