Local focus key to rising radio audience and revenue, says UKRD boss

Tom Pakinkis

UKRD has seen a clear trend of upward movement in both audiences and locally derived revenues according to the company’s CEO William Rogers.

Rogers admits that trading for the group, which owns 16 local UK radio stations, has been “patchy” but, as the company declares its half-year dividend for the third year running, says that its local strategy is paying off.

“Trading continues to be patchy and there’s no doubt that advertising revenues remain very short term, particularly in the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...