Access to O2AcademyTV is free and will include artist interviews and behind-the-scenes footage as well as live performances.

There will also be a UGC side where gig-goers are invited to upload footage they have shot themselves at O2-branded venues.

O2 head of music sponsorship Jasmine Skee told Marketing Magazine, "This is on the back of a five-year deal with Academy's venues to create up to 15 O2-branded venues [...] O2 Academy TV celebrates the raw aspect of live music in ...