Those were two of the lessons that delegates from around the world heard at a Festival Visionaries Masterclass at the Southbank Centre in London on Thursday, organised by the British Council and the Association of Independent Festivals.

Moderated by Festival Awards managing director James Drury, the event touched on such aspects as Developing Festival Identity, Management and Best Practice and Programming, while the UK promoters of Malawi's Lake of Stars festival provided a fascinating case study of how their event ...