In her latest digital column for Music Week, Deviate Digital CEO Sammy Andrews dives deep into the compelling world of TikTok. Here, our tech Eguru explains why labels and managers need to educate themselves on this ever-changing platform as quickly as possible if they don’t want to be left behind...

Everyone in the music industry is now undoubtedly aware of the seemingly unstoppable global rise of TikTok.

I’ve written about them, along with the wider ambition and potential of Bytedance, ...