Primary Wave Music Publishing has announced their partnership with Gaither Music Group. According to an official press release, under the terms of the deal Primary Wave will “add resources to help expand the Gaither brand and develop new artists, as well as acquire strategic catalogues and assets to expand the company.”
Gaither Music Group is an international music label, publishing company, video production company, a concert tour platform, and more than a dozen other entities. It is one of the largest Christian music record label, known for its Gaither Gospel Series and is home to award-winning artists such as the Gaither Vocal Band, Joey+Rory, David Phelps, n Bradley Walker and more, including gospel projects by Josh Turner, Alabama and Alan Jackson. Also included in the new partnership is Green Hill Music, home to artists including Beegie Adair, David Arkenstone, Michael Omartian, Luke McMaster, Jack Jezzro and Orla Fallon as well as exclusive recordings by Jim Brickman, Olivia Newton-John and Mark Masri.
Following the partnership, the current team at Gaither Music Group will have access to the Primary Wave marketing team, branding team, digital team, publicity department, and publishing infrastructure which includes licensing and synch opportunities.
The executive team at Gaither will lead the expansion with Paul Sizelove staying on as president, Barry Jennings as vice chairman, and both Bill and Gloria Gaither continuing their creative roles within the company. Steve Moore, president of Moore Entertainment, brokered the conversation and will remain a consultant to the Gaither executive team.
Speaking about the deal, Gaither Music Group founder Bill Gaither said: "We've accomplished a great deal over the years, but this relationship will bring wonderful opportunities to go beyond our current reach. We are excited to be partnering with Primary Wave and have them help us take the universal message of our music to a broader audience. How thrilling at this stage of our lives to think that we have a chance to give these incredible songs and projects an expanded presence."
Lawrence Mestel, founder & CEO of Primary Wave Music Publishing added:"In the more than five decades that Gaither Music has been in business, they have proven themselves to be an exceptional and impressive music company. When we look at companies to partner with and invest in, we are looking for teams with ambition, who want to be at the forefront of what's happening in the industry, and we have found that with Gaither Music. We look forward to working together with Bill, Gloria, Paul, Barry and everyone else who make up the incredible Gaither Music Group and are excited about what's to come."