Riptide Music Group has expanded its creative team with new appointments and promotions.
The sync and rights management company, based in California, provides music for advertising, movie trailers, TV programming and promos, major motion pictures, video games, and multi-media production.
Janine Kerr (pictured), former VP with Fox Sports Music, has been named creative director. Taylor Amazan, former music supervisor and music producer with Ant Farm, will now serve as creative manager for trailers.
Riptide has also promoted Richard Hellstern to VP of operations.
It follows a multi-million dollar investment partnership with Mark Ross to finance the future growth of the business.
“It’s a very exciting time for us right now at Riptide,” said president Rich Goldman. “Working with Mark Ross has further energised our business and allowed us to pursue a number of exciting opportunities, while also hiring some of the best talent out there. We are delighted to welcome Janine and Taylor to our growing team, and to announce Richard’s well-deserved promotion.”
Dan Silver, Riptide’s VP, creative, added: “I am excited to grow our team. Janine and Taylor have amazing resumes and talent, bringing years of solid music industry experience across several mediums. In addition to their film and TV backgrounds, they also have strong relationships with artists around the world. We anticipate big things in the coming months now that they are both on board. Richard’s new position has provided more structure within the core of the company, helping to grow our business development plans.”
CEO Keatly Haldeman said: “Richard Hellstern has proven to be an invaluable member of the team and a natural leader. We couldn’t be happier we are promoting him and that he has agreed to take on this responsibility. The company is much stronger with Richard directing operations.”