Stormzy makes TV advertising impact for UK rap

Andre Paine

Warner Chappell’s newly-promoted head of sync Andrew Howell has told Music Week that advertisers are making "braver decisions”.

Stormzy is among the publisher’s UK rap songwriters experiencing increasing sync demand, including a recent placement for Blinded By Your Grace, Pt 2 in a BT commercial.

“We’ve had opportunities for Stormzy, he is a wanted man for sure,” said Howell. “People are asking for him because they are starting to make braver decisions.

“It’s not just about the easily accessible tracks. ...

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