Sync Story: Inside Paloma Faith's Skoda placement

Ben Homewood

Skoda’s collaboration with Paloma Faith has achieved sync magic, reverberating from the world of rights and licensing straight into pop culture.

The latest part of Skoda’s ‘Driven By Something Different’ campaign – which also sees the company team up with the Prince’s Trust to encourage young people into the arts – sees Faith cover Mama Cass Elliot’s 1969 track,

Make Your Own Kind Of Music. Faith also worked with the Prince’s Trust as a teenager.

Ruth Clarke, senior director, partnerships ...

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