Skoda’s collaboration with Paloma Faith has achieved sync magic, reverberating from the world of rights and licensing straight into pop culture.
The latest part of Skoda’s ‘Driven By Something Different’ campaign – which also sees the company team up with the Prince’s Trust to encourage young people into the arts – sees Faith cover Mama Cass Elliot’s 1969 track,
Make Your Own Kind Of Music. Faith also worked with the Prince’s Trust as a teenager.
Ruth Clarke, senior director, partnerships ...