Troy Carter is to deliver a keynote at Midem 2019. This year’s conference takes place in Cannes from June 4-7.
Carter recently served at Spotify as its global head of creator services. In 2017, he was named entertainment advisor to the estate of Prince Rogers Nelson.
The CEO and founder of Atom Factory has just partnered with United Talent Agency (UTA) on developing, innovative ventures in verticals including film, TV and theatre.
In his Midem keynote, he will discuss the future of music through the lens of artist development in the age of streaming.
Midem’s director Alexandre Deniot said: “We’re proud to welcome such an incredibly forward-thinking spirit as Troy Carter to speak at Midem for the first time. He is one of the true leaders of the ‘New School’ of music execs. We’ve all been inspired by his achievements and how he continues to innovate in the music, tech and media mix. With his exciting new UTA partnership freshly announced, his keynote will make for a fascinating insight into the future of our industry.”
Carter said: “Midem has become a preeminent platform for the most important discussions in the global music industry. I’m looking forward to discussing the current state of the business as well as the rapidly approaching future.”